The Pellicle Podcast Ep20 — Does Cider Still Have An Image Problem?

In October 2016, six months into being a full-time beer writer, I waded into the murky waters of cider writing. On publishing my first piece I was—a little surprisingly—met with a considerable amount of resistance to my view that “cider had an image problem” but there were also positives, which kick-started my journey into cider in earnest. 

This episode takes a dive into that piece, in which I said that “there needs to be more British cider that takes itself seriously in terms of both flavour and the way in which it presents itself.” It could be argued that we have that now. However, the further I dig to cider culture, the more it feels evident that divisions remain. In this episode I attempt to work out why that is, while also considering that when most people think about cider, they still consider it to be something fizzy and sweet that comes in cans or pints—certainly not 750ml bottles or bag-in-boxes.

Consider this a thought experiment in trying to work all of this out, and where UK cider is now compared to where it was five years ago. All opinions within are to be taken with a pinch or two of salt. Listen in to hear what might be next for cider culture, as I try to figure out why we can’t all just get along. (Read the original offending article from 2016 here.)

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